The VISION of the Carousel at Pottstown is to be the catalyst for Pottstown’s downtown revitalization and to return revenue to the community with profits of the operating carousel. Free-standing carousels can attract over 225,000 riders and even more visitors a year. This will:
· Improve Property Values · Stimulate Employment · Dissipate Crime · Enhance the Quality of Life · Encourage Home Ownership Less than 150 all wood grand carousels remain in North America today, and Pottstown owns one of them.

A 1905 mechanism built by the Philadelphia Toboggan Company (PTC) with original rounding boards being re-created by local students, artists, and artisans will hold 50 new and antique carved, solid wood figures. This Carousel is the second oldest PTC carousel in existence.

The effect the carousel could have on the downtown is not far-fetched, Downtown turn-around has been seen in Mansfield, Ohio; Holyoke, Massachusetts; and Missoula, Montana; where similar projects thrive. Many of these carousels draw several hundred thousand visitors a year; this will help attract additional businesses to our community, especially to the downtown.

A business plan and comprehensive budget including provisions for security, safety, staffing and operations is available for review of prospective major donors. As of May 2007, Friends of the Carousel had improved the apparatus to the extent of its having an appraised value of $1.2 million. It is currently stored at the Carousel's new home at 16 West King Street. Artistic work is conducted at the Carousel of Pottstown headquarters at 309 High Street.

The Borough of Pottstown acquired the old Metal Weld Building at 16 West King Street and in 2005 agreed to lease the building to the Carousel at Pottstown for $1 per year for 25 years.

The Carousel At Pottstown was officially incorporated October 10, 2000 and received 501©3 status from the IRS as a non-profit charitable organization.